"To the Biggie, 112, Mase, Total, Diddy, No Way Out era. Blige and Guy and Heavy D and everything I learned as a producer from that," he said about the LP.
"It's basically all my musical experiences from the Uptown era, when I was working with Jodeci, Mary J. The first single is a toss-up between "Tell Me," featuring Christina Aguilera, and "Come to Me," featuring Nicole from the Pussycat Dolls on the hook. Blige, Brandy, Pharoahe Monch, Just Blaze, Will.I.Am and Fergie from the Black Eyed Peas and Mobb Deep's Havoc. We about to press play on October 3, and hopefully I can make people feel good."įor the past year and a half, Diddy has been working with a huge list of collaborators that includes Kanye West, Pharrell, Mary J.
After you press play, it's gonna make or break you in this game. Studied the game, been a part of it, had success. "I'm known for dramatic titles - 'Unforgivable' the cologne, No Way Out, Forever, The Saga Continues," he said yesterday in his Daddy's House Studios. After you press play, it's gonna make or break you in this game." - Diddy The official title for his October 3 release is now simply Press Play, an ode to Puff's vow to not overhype his LP. Want to keep up with breaking news? Subscribe to our email newsletter.Diddy has scrapped the PDV (PD Five) album name he's been working with for the past year.
DIDDY PRESS PLAY HOW TO
Despite your personal feelings about Diddy, you must admit that he knows how to put together a product. Whether credit for the assembly of this album should be attributed to Diddy or his talented guest contributors (most likely the latter), it is clear that it is has all the same crowd-pleasing elements of previous Bad Boy projects. Ultimately, record sales of “Press Play” will likely determine if the mogul’s time is better spent cultivating artists and his clothing brand, instead of continuing to promote his own music. And from this standpoint, it has not been successful: his first single from the album “Come to Me,” featuring Nicole Scherzinger of the Pussycat Dolls, has peaked at only no. It is both a refreshing break from familiar beats and trite expressions and it is easy to listen to continuously because the songs follow a natural progression.Īnd for once, Diddy tones down what used to be his trademarks: relatively few tracks are obvious appropriations of classic hits, and he refrains from plastering any of his names over every track.īut this being Diddy’s album, the most important question is how much money it will make. It’s crass, but also effective.Īs a whole, the album blends R&B melodies, hip-hop beats, and dance music into a fairly novel sound for the hip-hop genre.
Diddy also highlights his vulnerabilities on several tracks, such as “Last Night.” In this duet with Keyshia Cole, Diddy makes his singing debut with a tender ballad. Most notably, “Everything I Love,” with Nas and Cee-Lo, showcases (or maybe invents) the conscious side of Diddy, enhanced by the ever-insightful rhymes of Nas. Blige, it is safe to say that it cannot help but generate some quality songs.ĭiddy’s versatility and marketability make it impossible to think of him as just a rapper he is a jack-of-all-money-making-trades, which he shows off all over the album. Featuring appearances from Kanye West, Pharrell, will.i.am, Mario Winans, Just Blaze, Nicole Scherzinger, Christina Aguilera, Big Boi, Ciara, Timbaland, Twista, Shawnna, Nas, Cee-Lo, Brandy, Keyshia Cole, Jamie Foxx and Mary J.
DIDDY PRESS PLAY SERIES
He’s created Danity Kane on MTV’s reality series “Making the Band,” promoted his record label, initiated the “Vote or Die” campaign, expanded his clothing empire, and touted Proactive acne treatment’s ability to “moisturize situation and preserve sexy.” And occasionally, reportedly, he records music.Īs expected, Diddy’s new album “Press Play” is stuffed with upbeat tracks and A-list cameos that reflect his flamboyant and entrepreneurial persona. Diddy) is very famous and very important.
3 Stars Diddy (alternately known as Sean Combs, Puff Daddy, Puffy, and P.